I'm launching a new project that will revolutionize how African SMEs show up online and offline.
- BDBouba Diallo
Innovator & Builder at Heart
About Me
My name is Bouba, and my story begins in Guinea, where I was born and raised before moving to the United States just before my fifteenth birthday. Coming from a close-knit, well-to-do family, I was raised on the values of integrity, humility, and hard work — principles that became my compass through every chapter that followed. Starting over in a new country taught me resilience, perspective, and adaptability, lessons that continue to shape how I build and lead today. I’m an entrepreneur and builder at heart, driven by ideas that create lasting impact and by the joy of turning vision into reality. Beyond business, I’m deeply connected to family, travel, and food — the things that keep life grounded and meaningful. Each journey inspires me, every meal tells a story, and the people I share them with remind me of what truly matters. At my core, I believe in growth — not just professional, but personal — and I’m grateful for every challenge, connection, and moment along the way. This space is my public journal, a place to reflect, document, and share the unfolding journey — not for perfection, but for perspective, honesty, and the beauty of progress in motion.
Work experience
- 2025 — Present
Founder at ProxiAd
Conakry, Guinea
I lead the vision and growth of ProxiAd, an omnichannel ad platform empowering African SMEs with accessible, data-driven advertising. I drive product innovation, partnerships, and market expansion across digital and DOOH channels.
2021 — PresentChief Strategist at Hello Media
Los Angeles, CA
As Chief Strategist at Hello Media, I turn vision into action by shaping high-level strategy, guiding teams, and driving growth. I translate ideas into clear roadmaps and lead decisions that strengthen performance and fuel long-term success.
Newsletter
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